Tasleem

isn’t it every girls dream to be surrounded by makeup and pretty things? I’m certainly fortunate to have turned that long time passion into beautybar.

the first signs of the consummate product junkie probably emerged at the tender age of six when i would sneak into my parents bedroom and play with the makeup on my moms vanity (and always get in trouble). growing up I was hooked on "the new you" (now you know my real age) and watching the makeup & makeup artists on fashion file. but of course my parents had sights on university and an MD at the end of my name so my passions were suppressed.

after taking a crack at university and a decade in the corporate world of investment & finance I came to the realization I needed to do something more in sync with me. it was at this time that makeup artists began to take centre stage with the likes of kevyn aucoin, bobby brown, paul venoit to name a few. that childhood passion resurfaced and I jumped right in to a career in makeup artistry.

after some time, and many faces, three things occurred to me. the first was that most women I encountered were unsure of how to apply makeup, what type of products to select and how to use them to make themselves look their best. the next and most surprising discovery was that most women, despite being bright and accomplished, lacked confidence at a makeup counter. they either felt intimidated or pressured in to buying products they didn’t really need or want.

this led to the third insight and my aha! moment which was that there was no place to go that offered the best products (truly the best and not just hype) and had a welcoming atmosphere with great, helpful staff.

it was my goal with beautybar to introduce a place that was welcoming and stimulating. where you could receive friendly, personal service from informative staff and where you knew you would experience a carefully edited selection of products based on the most discerning criteria.

my emphasis was in product quality above all and trying to raise awareness about product ingredients. there were some funny looks at the onset, when I started talking about parabens, and phalates, etc however I am thrilled that these strange words are actually relevant today and I feel encouraged when customers are interested in these facts.

I feel very privelaged to have had the opportunity to have introduced many brands to vancouver / canada and to have created this environment where people are excited about the space, the product and at ease to ask questions. I hope to continue to offer the best from around the globe and make every experience at beautybar better than the one before.

hope see you soon!

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